A learning rule, which is based on physiological observations of brains, 
neurons, and their 
synapses and 
axons.
From 
Donald Hebb's book  
The Organization of Behaviour: 
"When an axon of cell A is near enough to excite a cell B and repeatedly or persistently takes part in firing it, some growth process or metabolic change takes place in one or both cells such that A's efficiency, as one of the cells firing B, is increased."
This forms the basis of 
associative learning, and is often shortened to: "If it fires together, it wires together."